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The brand started in 2003 while its founders, two moms, who shared a passion for food and all things beautiful realized that the café culture was missing in the Dubai F&B scene. Circle was born. A bi product of their middle eastern heritage ,and their western upbringing . the café offers an interesting array of food items that appeal to all palates. The brand originally focused on offering authentic NYC bagels (hence its name Circle) but it evolved throughout the years to cater to the updated taste of its modern clientele.From freshly tossed salads infused with aromatic dressings, to handcrafted sandwiches , to hearty hot comforting food, and homemade specialty desserts. Everything is made fresh on a daily basis and sold throughout our stores Our outlook to how food should be served and prepared for our customers and family has gained a following and we continue to bring you, the customer, the best produce on the market.

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Sushi Counter is a creative, responsible and progressive CONCEPT made up of people who love life and who are passionate about sushi. Our team is dedicated to sharing our passion with experienced as well as with first time sushi customers. One by one, we help them discover the fascinating art of sushi and show them that sushi can be an important part of a healthier and more enjoyable lifestyle. We believe that healthy eating needs to stimulate the senses and inspire the soul. For us, a healthy lifestyle needs to include the notion of pleasure. Our passion is to reinvent traditional Japanese cuisine by harnessing inspiration from various cultures around the world.We renew our collection every year offering creations based on new trends and our travels.